They “…are a group of account planners and strategists who want to leave a mark in the industry.”
He kindly invited me to the very first APG Canada event, SXSW Postcards and it took place last week. It was an interactive panel of speakers, and they shared their personal highlights from SXSW (an annual music, interactive and film festival in Austin, Texas – it’s MASSIVE in size and influence).
My iPhone pictures and select tweets from friends throughout the night:
Hostess with the mostess is Laurie Dillon-Schalk, a Planning Director from @DraftFCB.
One half of @APGCanada and my friend, this is Roberto Faria.
First speaker! Daniel Berkal is the SVP Innovation and Partner at The Palmerston Group.
Second speaker! Veronia Heringer is the second half of APG Canada.
@StrategyTO: 6 principles for making things stick – Social currency – Triggers – Emotions – Public – Practical value – Story telling #SxSWPostcards
Third speaker! Terri McBay is the Executive Director of Social Media at OgilvyOne Toronto.
@RobertaWeisbrot: Simplicity equals more engagement. Example – FedEx arrow not colored by choice. http://ow.ly/1VDcUz
#SxSWPostcards @Terrimcbay @ APGCan
@gazelle: It’s the message not the messenger that makes your brand shareable- @Terrimcbay #SXSWPostcards
MORE COLES NOTES > > SXSW is worth going to. It will challenge your brain. Go if you can afford it, and more importantly if you can book a place in Austin! Apparently, some people book a hotel or house more than one year advance of the event. WHAT.
Also, kudos to APG Canada for keeping us fed and hydrated! I love it when event organizers are considerate like that especially when it takes place at dinner hour. My friend @MlleTravelista and I definitely enjoyed the pulled pork sliders – yum.
Next event is #CannesPostcards in August later this year – more information to come here.
This is for the Facebook lovers AND Facebook haters. Here is an infographic that blew my psychology/biology/marketing nerd-o mind:
My questions for you to think about:
1) Do you think a Facebook “addiction” is ok? I mean, it seems like everyone is on Facebook or online just a little too much.
2) How much time do you spend on Facebook a day? How can you use that time for other activities?
3) If you had to, could you quit Facebook cold turkey?
Infographic sourced from Facebooklogin.