#SXSWPostcards with @APGCan

Earlier this month, I caught up with my friend Roberto Faria over Timothy coffees. He has such a passion for his work, and it’s contagious. His work baby with Veronica Heringer is APG Canada.

They “…are a group of account planners and strategists who want to leave a mark in the industry.”

He kindly invited me to the very first APG Canada event, SXSW Postcards and it took place last week. It was an interactive panel of speakers, and they shared their personal highlights from SXSW (an annual music, interactive and film festival in Austin, Texas – it’s MASSIVE in size and influence).

My iPhone pictures and select tweets from friends throughout the night:

Hostess with the mostess is Laurie Dillon-Schalk, a Planning Director from @DraftFCB.

@judyelee: raise your hand if you hit up #sxsw! http://instagram.com/p/YgQbjTC-vp/  #sxswpostcards cc. lovely @Ldillonschalk @APGCan

@PatrickFarrell1: Over 1,700 ad agency ppl attended the last SxSW (30,000 total attendees). Many massive corp sponsors followed them there #SxSWPostcards

One half of @APGCanada and my friend, this is Roberto Faria.

@betofaria: Sold out for our first @apgcan event #sxswpostcards https://t.co/6SLw5eRTLz

First speaker! Daniel Berkal is the SVP Innovation and Partner at The Palmerston Group.

@Marketing_Mag: This year SXSW was all about hardware, not software. – @danielberkal #sxswpostcards

@GGFM: Be more human is @danielberkal takeaway #sxswpostcards

Second speaker! Veronia Heringer is the second half of APG Canada.

@fabthebrand: @vheringer ‘If you’re trying to tell new stories, but keep telling your stories, there is no creativity there, nothing new’ #sxswpostcards

@StrategyTO: 6 principles for making things stick – Social currency – Triggers – Emotions – Public – Practical value – Story telling #SxSWPostcards

Third speaker! Terri McBay is the Executive Director of Social Media at OgilvyOne Toronto.

@RobertaWeisbrot: Simplicity equals more engagement. Example – FedEx arrow not colored by choice. http://ow.ly/1VDcUz  #SxSWPostcards @Terrimcbay @APGCan

@gazelle: It’s the message not the messenger that makes your brand shareable- @Terrimcbay #SXSWPostcards

MORE COLES NOTES > > SXSW is worth going to. It will challenge your brain. Go if you can afford it, and more importantly if you can book a place in Austin! Apparently, some people book a hotel or house more than one year advance of the event. WHAT.

Also, kudos to APG Canada for keeping us fed and hydrated! I love it when event organizers are considerate like that especially when it takes place at dinner hour. My friend @MlleTravelista and I definitely enjoyed the pulled pork sliders – yum.

Next event is #CannesPostcards in August later this year – more information to come here.

Another recap from a fellow blogger that I met that night:
@wesleyanne: @ZimHilton @JohnKrissilas @judyelee @SBourdelande my personal scribbles from #sxswpostcards http://tinyurl.com/bua9946